Our brand reflects who we are: professional, welcoming, and united. These guidelines ensure consistency while allowing creative flexibility to suit different media, audiences, and contexts.

The building blocks for our brand are contained on this page. While the guidelines are here to get you started, all uses of our brand must be approved by VATSIM UK.

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Using Our Logo

Always use the official VATSIM UK logos provided as your starting point. We've included a few examples anyway of what you shouldn't do.

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Event Banners

What To Include

Example Banners

 

Digital Approach

Social Media: Bold, eye-catching designs are encouraged, but always maintain brand colours and legibility.

Accessibility

Avoid text over busy imagery unless a high-opacity overlay is used. Use alt text for digital images where possible.

Submissions

Event banners should always be provided in both PNG and PSD format.

The use of AI

Whilst AI can be a powerful tool in digital content creation, we encourage members creating banners and content for VATSIM UK to take a measured approach. We strongly discourage entirely creating banners with AI, as it can lead to inconsistencies with design, style and quality. AI elements should only be used to support human work, or enhance it, not replace it. Should you have any questions about the use of AI, or if you’re unsure of whether something matches the standard expected of VATSIM UK content, please contact a member of the community team.

Approval Process

If you’d like to use a variant of the VATSIM UK logo or banner which has been altered beyond the permitted adaptations, please submit the modified logo or banner to [email protected] for approval. You may also submit logos for a new recurring format (e.g, series banners)

🖌️ Want to join the VATSIM UK Media Team? 🖌️

 

We are looking to expand the VATSIM UK Media Team! This is a voluntary group of people who assist the community department with the creation of event banners and various graphics for our social media and other digital forums.

If you are interested in joining, please create a fictional banner for the following event: "Newcastle Overload - 21/01/26 - 1200z - 1500z - Full staffup of Newcastle" Please note, this is a fictional event and the media team role is not a staff role.

Looking to contribute in a different way? You may be interested in helping produce some of our video and/or animated content, to express interest, please provide us with a few examples of your work.

Submit to [email protected] with your name and CID.